Stoic

BEHIND THE BRAND: STOIC

At Stoic, we believe training is so much more than lifting weights. We believe progression gives life meaning. Manifesting the Stoic philosophy requires the mental fortitude to accept and overcome the resistances faced in life – to rise from the ashes without complaint or defeat. When reaching for a piece of Stoic gear, you can’t help but be reminded of a philosophy spanning over two thousand years in the past that has supported generations, teaching toughness and mental fortitude through some of the most punishing and uncomfortable times of history.